So I was standing at the Chatswood station, listening to songs and minding my own business, when my gaze fell upon one of those gigantic tv displays playing an advertisement for a random surfing channel. At the same time, Spotify with its annoying yet brilliant form of targeted advertising, started playing a commercial about Bond university. This got me thinking, the amount of capital these companies spend for these digital billboards on the station must be enormous, yet it doesn’t have a specific target audience. I mean, if you are a company that creates an anti-aging cream, you wouldn’t want your ad to be played at a time and location where the majority of the audience is 18-25-year-olds, right?
There’s a very simple solution to this issue, though. Imagine a display smart enough to connect with your phone and find out your preferences, likes, dislikes and displays an ad, specifically for you.
Planning on taking up running? A Nike ad plays at the mall! Looking to buy a new laptop? a Dell ad is to be seen everywhere! Interested in pop music? Get the latest Katy Perry album at 20% off!
With the amount of metadata that our phones have been collecting from us, all it takes is an AI smart enough to filter it and we have a system that can recognise the likes, dislikes, brand loyalty and brand preference of pretty much every individual on the planet! How is that for target advertising?
Although this technology raises a few questions in the privacy and ethical departments but you have to admit that just a few years down the road, maybe two, maybe five, we’ll be looking at smart, personalised billboards that will change displays based off of your likes and dislikes, sent from your phones.